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AttractionPros brings you into the room with the top leaders, executives, and influencers in the attractions industry, to gain the widest possible perspective of all areas of the industry. Most people are only exposed to the practices of their own organization without seeing how the rest of the industry operates. By following AttractionPros, you will gain the skills and knowledge needed to succeed and learn from the best of the best, whether you are the CEO or just beginning your career.
Episodes
Tuesday Oct 23, 2018
Tuesday Oct 23, 2018
Katie Bruno is the Digital Marketing Strategist for WDDOnline, a digital marketing firm the serves the attractions industry. In this conversation, Katie talks about how important it is for us to have fun (even with our online presence), why no two individuals or companies should attempt to copy one another, and some of the biggest digital marketing mistakes she has seen.
Tuesday Oct 16, 2018
Tuesday Oct 09, 2018
Tuesday Oct 09, 2018
Jeff Platt is CEO of Sky Zone, and the creator of the trampoline park concept - although its not originally what he set out to do. When the trampoline court for a new sport concept attracted attention from nearby kids at a skate park, they realized they needed to shift to experience-based recreation. Today, Sky Zone has more than 200 locations worldwide, and was acquired by CircusTrix in early 2018.
In this episode, Jeff shares:
- Advice for young leaders
- His approach to his role and how Sky Zone fosters innovation
- How his perceptions were changed after being on Undercover Boss
- His philosophy that the guest experience is secondary to the team member experience
Tuesday Oct 02, 2018
Tuesday Oct 02, 2018
Is it still a "mailbag" episode if the question comes from Twitter? YES!!
This mailbag episode is in response to the following question that come in from Twitter:
"Big fan of your show. I was curious if you could talk about these questions on an upcoming show. These are pretty much my struggles at work. Working at an FEC / High speed gokart track, we get a lot of complaints about guests that didn’t enjoy their race. It’s either 'not what they expected, they got bumped, or wasn’t fast enough' either way they want a refund for their experience. At what point is giving a refund ok or should we expect the guest to know what they are getting them self into.
Most of my team leaders are 18- 19 and this is their first leadership role. Have any suggestions in helping them become better leaders. Thanks!"
Tuesday Sep 25, 2018
Tuesday Sep 25, 2018
Part 2
Sheryl Bindelglass (@SherylGolf) started learning how to sell when she set up a soft-pretzel operation in her father's pharmacy. Today, Sheryl is a prominent leader in the Family Entertainment Center industry, where she helps her clients grow their revenue, book more groups, and develop personal relationships with their clients that go far beyond the transaction.
In these episodes, Sheryl discusses the early days of her career (and makes us guess her first job out of college), and takes us on a fascinating journey that led her into operating a successful entertainment center, and resulted in starting a firm to have a wider positive impact on the entire industry.
We discuss how the front line should have influence in making strategic decisions, how everyone has a salesperson in them, and that you can only sell something that you believe in. Sheryl talks about how every staff member should be well versed in group sales, even if it is not their direct job.
"My philosophy is that the more people we can get into this industry, the more fun people will have."
Tuesday Sep 18, 2018
Tuesday Sep 18, 2018
Part 1
Sheryl Bindelglass (@SherylGolf) started learning how to sell when she set up a soft-pretzel operation in her father's pharmacy. Today, Sheryl is a prominent leader in the Family Entertainment Center industry, where she helps her clients grow their revenue, book more groups, and develop personal relationships with their clients that go far beyond the transaction.
In these episodes, Sheryl discusses the early days of her career (and makes us guess her first job out of college), and takes us on a fascinating journey that led her into operating a successful entertainment center, and resulted in starting a firm to have a wider positive impact on the entire industry.
We discuss how the front line should have influence in making strategic decisions, how everyone has a salesperson in them, and that you can only sell something that you believe in. Sheryl talks about how every staff member should be well versed in group sales, even if it is not their direct job.
"My philosophy is that the more people we can get into this industry, the more fun people will have."
Tuesday Sep 11, 2018
Tuesday Sep 11, 2018
Russ Van Natta is VP of Sales for Creative Works, an attraction design and installation company specializing in "get-off-the-couch" immersive experiences! Russ gives us a glimpse into how the company hires, maintains a healthy working atmosphere and churns out some pretty amazing experiences!
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Tuesday Sep 04, 2018
Tuesday Sep 04, 2018
CNC (Coaster Nerd Con) is an annual coaster trip taken by Matt and two buddies. Their goal? Ride as many coasters as they can in a 7-8 day period. 2018 marks the 8th year of CNC's, and there is no indication it will stop anytime soon!
In this episode, Matt relays a few of the experiences and observations from the trip, and he and Josh extrapolate some interesting learning and discussion points. Here are some of the highlights:
- Soft-closing times give a positive impression at the end of the day
- Engaging your guests’ sense of smell to enhance the experience and increase revenue
- Technology’s role in helping staff deliver bad news
- The future of loose article
- The charm of older, smaller parks
Here are all of the parks visited on CNC 18: Kings Dominion, Busch Gardens Williamsburg, Dutch Wonderland, Hersheypark, Knoebels, Dorney Park, DelGrosso's, Kennywood, Waldameer, and Cedar Point.
Tuesday Aug 28, 2018
Tuesday Aug 28, 2018
Paul Gibbons, Founder of New Vue, joins the podcast to talk about best practices in data collection and how to manage and actually use the data you have.
A few notable bits from Paul in this episode:
"If you can't measure it, you can't manage it."
"More of your time should be focused on decision making rather than looking at spread sheets."
For more on Paul and New Vue: http://www.new-vue.com/
Tuesday Aug 21, 2018
Tuesday Aug 21, 2018
To get people to visit your facility, you have to tell a compelling story. But what happens when that compelling story doesn't match the delivered experience?
Matt and Josh discuss a real-life situation where some overblown promises turned out to be too good to be true. Oh, and what to do about it ITHO (in their humble opinion).