AttractionPros Podcast

AP Podcast - Episode 63: Ian Klein spins a yarn about IP’s, storytelling and expanding the narrative

November 13, 2018

Ian Klein is Founder and Creative Director with Vizir Productions, a Los Angeles based creative consultancy devoted to crafting meaningful, story-driven experiences.  Vizir Productions helps bridge the gap between intellectual property and immersive attraction experiences.

In this episode, Ian Klein talks about his background in narrative development, and how he helps intellectual property holders translate stories into experiences for theme parks and immersive attractions.  Ian tells us how important it is to immerse attraction guests into a story, and how storytellers must "stay authentic to the fiction" in order to maintain continuity of the narrative, while keeping the "4 quadrants" in mind.

When it comes to the most effective ways for attractions to implement intellectual property into their experience, Ian discusses 5 keys to great IP implementation.  This includes giving guests a role to ensure active participation, stimulate all of the senses to be truly immersive, extend the narrative beyond film or television, provide year-round engagement (not just surrounding a film's release), and promote new content as it develops.


AttractionPros LIVE tickets are still available!
Will you be in Orlando on Wednesday, November 14th during the IAAPA expo?  Come join us for an exciting night of networking and discussing some of the most important best practices facing our industry!  This event will be recorded and used for a future podcast episode, so come prepared to share!  A free networking reception will be held immediately following the recording.