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AttractionPros brings you into the room with the top leaders, executives, and influencers in the attractions industry, to gain the widest possible perspective of all areas of the industry. Most people are only exposed to the practices of their own organization without seeing how the rest of the industry operates. By following AttractionPros, you will gain the skills and knowledge needed to succeed and learn from the best of the best, whether you are the CEO or just beginning your career.
Episodes
Tuesday Nov 20, 2018
Tuesday Nov 20, 2018
This is our second installment of AttractionPros LIVE, where the audience is our guest! We gathered on November 14, 2018 with 30 AttractionPros from around the industry for a lively and insightful chat about data, networking follow-up, guest experience, leadership, and more!
By submitting questions anonymously, our guests were able to ask what would help their operations improve while tapping into the collective wisdom in the room. The diversity of guests made the conversation incredibly robust... we had people from many different type of attractions as well as vendors and consultants.
Special thanks to Patrick Buckley who provided amazing photography services. To view the album from this event, click here.
Tuesday Nov 13, 2018
Tuesday Nov 13, 2018
Ian Klein is Founder and Creative Director with Vizir Productions, a Los Angeles based creative consultancy devoted to crafting meaningful, story-driven experiences. Vizir Productions helps bridge the gap between intellectual property and immersive attraction experiences.
In this episode, Ian Klein talks about his background in narrative development, and how he helps intellectual property holders translate stories into experiences for theme parks and immersive attractions. Ian tells us how important it is to immerse attraction guests into a story, and how storytellers must "stay authentic to the fiction" in order to maintain continuity of the narrative, while keeping the "4 quadrants" in mind.
When it comes to the most effective ways for attractions to implement intellectual property into their experience, Ian discusses 5 keys to great IP implementation. This includes giving guests a role to ensure active participation, stimulate all of the senses to be truly immersive, extend the narrative beyond film or television, provide year-round engagement (not just surrounding a film's release), and promote new content as it develops.
AttractionPros LIVE tickets are still available!
Will you be in Orlando on Wednesday, November 14th during the IAAPA expo? Come join us for an exciting night of networking and discussing some of the most important best practices facing our industry! This event will be recorded and used for a future podcast episode, so come prepared to share! A free networking reception will be held immediately following the recording.
CLICK HERE FOR TICKETS
Tuesday Nov 06, 2018
Tuesday Nov 06, 2018
Sylvia Matiko is the co-founder of A Different View, a management consultancy focused on helping improve the visitor experience at museums, cultural centers, aquariums, etc. She is also the Guardian of the Locket at Timbalaya, a new, innovative play environment for children.
A Different View helps attractions (both commercial and non-profit/cultural attractions) align their mission, vision, and values with delivering the most ideal visitor experience. Sylvia talks about peeling back the onion to learn more about who your guests are (or visitors, depending on the terminology you use) and if the values of the company are being "behaviorized" by all members of the organization.
In non-profit organizations, there is occasionally a misalignment of "mission and margin," which can be a detriment to the success of the organization. Sylvia talks about how cultural attractions can better align their revenue with the mission to ensure success. Additionally, Sylvia is a key member of an exciting new project called "Timbalaya," making its debut in Kuwait in late 2019 or early 2020.
"If you love what you do, the money will follow."
AttractionPros LIVE tickets are still available!
Will you be in Orlando on Wednesday, November 14th during the IAAPA expo? Come join us for an exciting night of networking and discussing some of the most important best practices facing our industry! This event will be recorded and used for a future podcast episode, so come prepared to share! A free networking reception will be held immediately following the recording.
CLICK HERE FOR TICKETS
Tuesday Oct 30, 2018
Tuesday Oct 30, 2018
Frank Price, President of FL Price and Founder of Birthday University, joins the AttractionPros Podcast to talk about one of the largest revenue sources for the family entertainment industry: birthday parties. Sometimes more isn't always better, and you can't always be everything to everyone.
Frank talks about the human element of the operation. Your facility might have the greatest attractions, food, games, and retail, but that's not what will set you apart from your competition. You can't fill an entertainment with amazing offerings and call it a day. It all comes down to the people who deliver that experience to your guests.
Training budgets often get cut when there is an emphasis on marketing. Frank talks about certain times when you can (and even should) reduce your marketing budget so you can focus more attention on developing your employees in the interest of building a strong guest experience culture. That way, the marketing aspect is driven through positive word of mouth and online reviews.
***DON'T FORGET***
AttractionPros LIVE will be held on November 14th, 2018 in Orlando! Free tickets are still available on a first come, first served basis. Need a ticket? Click here.
Tuesday Oct 23, 2018
Tuesday Oct 23, 2018
Katie Bruno is the Digital Marketing Strategist for WDDOnline, a digital marketing firm the serves the attractions industry. In this conversation, Katie talks about how important it is for us to have fun (even with our online presence), why no two individuals or companies should attempt to copy one another, and some of the biggest digital marketing mistakes she has seen.
Tuesday Oct 16, 2018
Tuesday Oct 09, 2018
Tuesday Oct 09, 2018
Jeff Platt is CEO of Sky Zone, and the creator of the trampoline park concept - although its not originally what he set out to do. When the trampoline court for a new sport concept attracted attention from nearby kids at a skate park, they realized they needed to shift to experience-based recreation. Today, Sky Zone has more than 200 locations worldwide, and was acquired by CircusTrix in early 2018.
In this episode, Jeff shares:
- Advice for young leaders
- His approach to his role and how Sky Zone fosters innovation
- How his perceptions were changed after being on Undercover Boss
- His philosophy that the guest experience is secondary to the team member experience
Tuesday Oct 02, 2018
Tuesday Oct 02, 2018
Is it still a "mailbag" episode if the question comes from Twitter? YES!!
This mailbag episode is in response to the following question that come in from Twitter:
"Big fan of your show. I was curious if you could talk about these questions on an upcoming show. These are pretty much my struggles at work. Working at an FEC / High speed gokart track, we get a lot of complaints about guests that didn’t enjoy their race. It’s either 'not what they expected, they got bumped, or wasn’t fast enough' either way they want a refund for their experience. At what point is giving a refund ok or should we expect the guest to know what they are getting them self into.
Most of my team leaders are 18- 19 and this is their first leadership role. Have any suggestions in helping them become better leaders. Thanks!"
Tuesday Sep 25, 2018
Tuesday Sep 25, 2018
Part 2
Sheryl Bindelglass (@SherylGolf) started learning how to sell when she set up a soft-pretzel operation in her father's pharmacy. Today, Sheryl is a prominent leader in the Family Entertainment Center industry, where she helps her clients grow their revenue, book more groups, and develop personal relationships with their clients that go far beyond the transaction.
In these episodes, Sheryl discusses the early days of her career (and makes us guess her first job out of college), and takes us on a fascinating journey that led her into operating a successful entertainment center, and resulted in starting a firm to have a wider positive impact on the entire industry.
We discuss how the front line should have influence in making strategic decisions, how everyone has a salesperson in them, and that you can only sell something that you believe in. Sheryl talks about how every staff member should be well versed in group sales, even if it is not their direct job.
"My philosophy is that the more people we can get into this industry, the more fun people will have."
Tuesday Sep 18, 2018
Tuesday Sep 18, 2018
Part 1
Sheryl Bindelglass (@SherylGolf) started learning how to sell when she set up a soft-pretzel operation in her father's pharmacy. Today, Sheryl is a prominent leader in the Family Entertainment Center industry, where she helps her clients grow their revenue, book more groups, and develop personal relationships with their clients that go far beyond the transaction.
In these episodes, Sheryl discusses the early days of her career (and makes us guess her first job out of college), and takes us on a fascinating journey that led her into operating a successful entertainment center, and resulted in starting a firm to have a wider positive impact on the entire industry.
We discuss how the front line should have influence in making strategic decisions, how everyone has a salesperson in them, and that you can only sell something that you believe in. Sheryl talks about how every staff member should be well versed in group sales, even if it is not their direct job.
"My philosophy is that the more people we can get into this industry, the more fun people will have."