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AttractionPros brings you into the room with the top leaders, executives, and influencers in the attractions industry, to gain the widest possible perspective of all areas of the industry. Most people are only exposed to the practices of their own organization without seeing how the rest of the industry operates. By following AttractionPros, you will gain the skills and knowledge needed to succeed and learn from the best of the best, whether you are the CEO or just beginning your career.
Episodes
Tuesday Nov 19, 2019
Tuesday Nov 19, 2019
When giving feedback, do guests prefer posting online reviews or talking directly to the business?
In this episode, Josh and Matt explore multiple methods of guest communication, through both public and private channels, and how operators can use guest feedback to improve their business. Josh explains the three critical tenants of the guest feedback loop: Collect, Respond, React, and then repeat to measure the success of your actions. Additionally, examples are shared of how attractions have effectively used guest feedback to measure their top priorities which helped align their focus into which problems to solve first, and how they made small changes to their operation that yielded long-term positive results.
Josh also shares the exciting details of his new program, BackLooper, which is designed to help attractions gain higher quality feedback from more guests, and then outlines attraction's top complaints, giving key insight into areas of concern that need to be addressed. Josh shares early results of attractions who have benefited from BackLooper's insights, along with how attractions can monetize the program to bring in additional revenue.
Have a question for the mailbag or know of a guest we should feature? Drop us a line!
Josh - josh@amusementadvantage.com
Matt - matt@performanceoptimist.com
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