AttractionPros Podcast
AP Podcast - Episode 85: Practical thoughts on the AT&T carnival commercial

AP Podcast - Episode 85: Practical thoughts on the AT&T carnival commercial

April 16, 2019

The "OK Carnival" commercial from AT&T has ruffled the feathers of a lot of people within the attractions industry.  At first glance, we can totally see why.  On second and third glances, there are definitely some nuances that require a deeper examination, and that's just what AttractionPros do!

The commercial depicts a carnival worker taking a very nonchalant attitude toward safety, which we all know is contradictory to our actual priorities.  The overall message of the campaign is that the "just okay" attitude is not okay, and we should be striving for a higher standard.  In the attractions industry, we DO strive for a higher standard from what is being shown here, which is partially why we think this video has upset so many people. 

Take a listen to our thoughts and reactions and see if there is more to this story than just the video.  We'd love to hear your comments, so contact us anytime:

Josh - josh@amusementadvantage.com

Matt - matt@performanceoptimist.com

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This episode is brought to you by FunRating.  If you work in any area of the attractions industry, you’re probably curious how guests at your attraction perceive critical areas of guest experience.  Which facility type provided the best service in 2018?  Who really needs to improve their food service?  And which attraction saw the highest increase in likelihood to return?  These questions, and more, can all be found in the FunRating Report, and this is information that only Amusement Advantage can provide.  The FunRating Report can be found at funrating.com, and we have an exclusive offering for AttractionPros listeners.  To save 10% off of the one-time purchase of $375, tune into the podcast!

AP Podcast - Episode 84: Jeffrey Siebert from Six Flags talks about engaging enthusiasts, the benefits of membership and the importance of play clothes

AP Podcast - Episode 84: Jeffrey Siebert from Six Flags talks about engaging enthusiasts, the benefits of membership and the importance of play clothes

April 9, 2019

Jeffrey Siebert is the Park President of Six Flags Fiesta Texas in San Antonio, as well as Hurricane Harbor Splashtown in Houston. In this episode, Jeffrey talks about leading diverse (and geographically separate) teams, engaging both guests and the enthusiast community, and how the Six Flags membership program has been a game-changer in the attractions industry. 

This episode is brought to you by FunRating.  If you work in any area of the attractions industry, you’re probably curious how guests at your attraction perceive critical areas of guest experience.  Which facility type provided the best service in 2018?  Who really needs to improve their food service?  And which attraction saw the highest increase in likelihood to return?  These questions, and more, can all be found in the FunRating Report, and this is information that only Amusement Advantage can provide.  The FunRating Report can be found at funrating.com, and we have an exclusive offering for AttractionPros listeners.  To save 10% off of the one-time purchase of $375, tune into the podcast!

AP Podcast - Episode 83: Josh unpacks his lessons from attending Mardi Gras in New Orleans

AP Podcast - Episode 83: Josh unpacks his lessons from attending Mardi Gras in New Orleans

April 2, 2019

Many of us attend (or work at) events at our parks that emulate or pay tribute to another event in a specific location.  Mardi Gras is one of those events. Many theme parks host their own Mardi Gras festivities complete with music, parades and food, but Josh got to experience the real deal in New Orleans, and just happened to learn a thing or five.  In this episode, Matt and Josh unpack those lessons and tie them back to what attraction operators do every day!

This episode is brought to you by FunRating.  If you work in any area of the attractions industry, you’re probably curious how guests at your attraction perceive critical areas of guest experience.  Which facility type provided the best service in 2018?  Who really needs to improve their food service?  And which attraction saw the highest increase in likelihood to return?  These questions, and more, can all be found in the FunRating Report, and this is information that only Amusement Advantage can provide.  The FunRating Report can be found at funrating.com, and we have an exclusive offering for AttractionPros listeners.  To save 10% off of the one-time purchase of $375, tune into the podcast!

AP Podcast - Episode 82: Matt and Josh dissect a delicate leadership situation that could have been avoided

AP Podcast - Episode 82: Matt and Josh dissect a delicate leadership situation that could have been avoided

March 26, 2019

You've got a GREAT idea to improve your business... you think about all of the pros and cons, weighing the investment versus the results and decide to go for it. You carefully craft the message to your teams, expecting they will jump on board and follow your lead.

The reality? Push back. Questions. Resistance. 

Why?  Why did the team not 'buy-in' to your amazing idea?  Chances are it was more about how you presented it than the idea itself.  In this AttractionPros episode, Matt shares a recent experience where an new initiative by a client was met with such resistance and hostility that Matt was called in to resolve the conflict.  Matt and Josh dissect the actions leading up to this and reveal some of the best strategies for achieving buy-in from your team, which is critical for ANY leader (or salesperson!).

This episode is brought to you by FunRating.  If you work in any area of the attractions industry, you’re probably curious how guests at your attraction perceive critical areas of guest experience.  Which facility type provided the best service in 2018?  Who really needs to improve their food service?  And which attraction saw the highest increase in likelihood to return?  These questions, and more, can all be found in the FunRating Report, and this is information that only Amusement Advantage can provide.  The FunRating Report can be found at funrating.com, and we have an exclusive offering for AttractionPros listeners.  To save 10% off of the one-time purchase of $375, tune into the podcast!

AP Podcast - Episode 81: Josh reveals 3 things that could be getting in the way of your sales

AP Podcast - Episode 81: Josh reveals 3 things that could be getting in the way of your sales

March 19, 2019

In this "audible blog post", Josh reveals three key insights that could be robbing you of additional revenue, and none of them have to do with price.  During the conversation, Matt and Josh realize that these three things could be getting in the way of top employee performance, as well as their willingness to take the empowerment we so need to give them.

This episode is brought to you by FetchRev.  With hundreds of FECs and Attractions across the US and Canada on their platform, FetchRev can increase your foot traffic, book more parties and events, and capture more revenue.  FetchRev’s software collects your customer contact information and then automatically sends out targeted digital promotions to get them back in the door or through your gates.  Their platform can book you up to 50% more birthday parties and even increase your per visit spend through real-time triggered promotions!  FetchRev has an exclusive offer for AttractionPros listeners.  To learn more about this offer, visit fetchrev.com/attractionpros.

AP Podcast - Episode 80: Seamus Fitzgerald talks about aloha, kokua, kapu, ohana and lot of other Hawaiian words!

AP Podcast - Episode 80: Seamus Fitzgerald talks about aloha, kokua, kapu, ohana and lot of other Hawaiian words!

March 12, 2019

Seamus Fitzgerald is the Director of Talent Management at the Polynesian Cultural Center in Hawaii. Seamus brings us some incredibly insightful thoughts about running a cultural institution, how to embrace the culture of your geographic area to engage employees, and also the ins and outs of fire breathing! 

This episode is brought to you by FetchRev.  With hundreds of FECs and Attractions across the US and Canada on their platform, FetchRev can increase your foot traffic, book more parties and events, and capture more revenue.  FetchRev’s software collects your customer contact information and then automatically sends out targeted digital promotions to get them back in the door or through your gates.  Their platform can book you up to 50% more birthday parties and even increase your per visit spend through real-time triggered promotions!  FetchRev has an exclusive offer for AttractionPros listeners.  To learn more about this offer, visit fetchrev.com/attractionpros.

 

 

 

 

AP Podcast - Episode 79: Patrick Holcomb and Jeremy Veatch talk about working on your business instead of just in it, developing a marketing battle plan and mastering the Rubik’s Cube​

AP Podcast - Episode 79: Patrick Holcomb and Jeremy Veatch talk about working on your business instead of just in it, developing a marketing battle plan and mastering the Rubik’s Cube​

March 5, 2019

Ironwood Venture is a management consulting company specializing in accelerating growth for small to midsize businesses.  Patrick Holcomb and Jeremy Veatch are the founding team, and join us to share their insights and experiences about a multitude of topics from financial forecasting, cultural transparency and yes, how to solve the Rubik's Cube!

This episode is brought to you by FetchRev.  With hundreds of FECs and Attractions across the US and Canada on their platform, FetchRev can increase your foot traffic, book more parties and events, and capture more revenue.  FetchRev’s software collects your customer contact information and then automatically sends out targeted digital promotions to get them back in the door or through your gates.  Their platform can book you up to 50% more birthday parties and even increase your per visit spend through real-time triggered promotions!  FetchRev has an exclusive offer for AttractionPros listeners.  To learn more about this offer, visit fetchrev.com/attractionpros.

AP Podcast - Episode 78: Matt and Josh find the links to using LinkedIn effectively

AP Podcast - Episode 78: Matt and Josh find the links to using LinkedIn effectively

February 26, 2019

In this Mailbag episode, Matt and Josh answer a listener's question about how to best use LinkedIn.  As they explored the answer, they realized it's as much about solid networking practices as it is about using a specific platform. 

This episode is brought to you by FetchRev.  With hundreds of FECs and Attractions across the US and Canada on their platform, FetchRev can increase your foot traffic, book more parties and events, and capture more revenue.  FetchRev’s software collects your customer contact information and then automatically sends out targeted digital promotions to get them back in the door or through your gates.  Their platform can book you up to 50% more birthday parties and even increase your per visit spend through real-time triggered promotions!  FetchRev has an exclusive offer for AttractionPros listeners.  To learn more about this offer, visit fetchrev.com/attractionpros.

AP Podcast - Episode 77: Bob McCullough talks about building the first ultra accessible theme park

AP Podcast - Episode 77: Bob McCullough talks about building the first ultra accessible theme park

February 19, 2019

Morgan's Wonderland in San Antonio, TX is the world's first ultra-accessible theme park, with every attraction, store, activity and food location designed and built from the ground up to maximize the inclusion of every guest.  As Morgan's longest tenured employee, Bob McCullough serves as the Communications Director and shares the inspiring stories of how Morgan's Wonderland was developed and constructed, as well as how they have been able to continue to grow since their opening in 2010.

This episode is brought to you by FetchRev.  With hundreds of FECs and Attractions across the US and Canada on their platform, FetchRev can increase your foot traffic, book more parties and events, and capture more revenue.  FetchRev’s software collects your customer contact information and then automatically sends out targeted digital promotions to get them back in the door or through your gates.  Their platform can book you up to 50% more birthday parties and even increase your per visit spend through real-time triggered promotions!  FetchRev has an exclusive offer for AttractionPros listeners.  To learn more about this offer, visit fetchrev.com/attractionpros.

AP Podcast - Episode 76: Ron Gustafson talks about trolley parks, minimum wage, and longer school years

AP Podcast - Episode 76: Ron Gustafson talks about trolley parks, minimum wage, and longer school years

February 12, 2019

Ron Gustafson is the Director of Marketing, PR, and Educational Programs at Quassy Amusement Park.  In this episode, Ron talks about the historical significance of trolley parks, how mandatory minimum wage hikes can impact the industry, and why he's an advocate for letting kids be kids by not starting the school year until after Labor Day.

This episode is brought to you by FetchRev.  With hundreds of FECs and Attractions across the US and Canada on their platform, FetchRev can increase your foot traffic, book more parties and events, and capture more revenue.  FetchRev’s software collects your customer contact information and then automatically sends out targeted digital promotions to get them back in the door or through your gates.  Their platform can book you up to 50% more birthday parties and even increase your per visit spend through real-time triggered promotions!  FetchRev has an exclusive offer for AttractionPros listeners.  To learn more about this offer, visit fetchrev.com/attractionpros.